More than 40% of American households own a subscription to a sports streaming service, according to new data from the Sports Data Group, and nearly two-thirds of Americans would pay more to watch the Superdome.
The numbers come in the wake of the release of a report from the National Association of Broadcasters that revealed the majority of households have no intention of paying to see the Superbowl, a phenomenon that was exacerbated by the 2016 death of Super Bowl MVP Tom Brady.
Brady’s passing prompted the NFL to issue a statement in which it said that, while the game was important to the American public, it was not the sole reason people attended the game.
“We want to acknowledge that not every American is able to attend the Superbowl, but we recognize that not everyone can attend the game at home and, therefore, the number of people who are willing to pay for tickets to this year’s Super Bowl has increased significantly,” the statement read.
“This is why we are providing our fans with free streaming of the Superlative game.
We believe this is a critical moment in the history of our sport, one that will allow the sport to become a global phenomenon, and that is why it is important to reach the millions of fans who have paid for their tickets.”
According to the survey, more than 2.5 million households own subscriptions to sports streaming services, and more than 4.3 million have watched the Supergame on a regular basis.
The National Association for Broadcasters released the report on Thursday, citing Nielsen data that showed that viewers are tuning in to watch fewer games, which was attributed to the death of Brady.
The report, which is based on an annual survey of the nation’s 1.4 billion sports fans, also found that only 37% of Americans watch the game on a daily basis.
In addition to the Nielsen data, the study found that a whopping 76% of those who have subscribed to a streaming service say they would pay to watch more than one game.
The study also found nearly three-quarters of Americans said they would be willing to watch a Super Bowl for less than $20, which would mean an average of $7 per person.
The Sports Data group surveyed 4,741 households between May 18 and June 28.