Dunham’s is now facing a major backlash for having the words “Big 5” on its menu.
The chain announced that it will remove the “Big Five” from its menu starting this week.
The announcement comes after the chain announced last week that it would be pulling its name from the “big 5” group of sports and entertainment brands that includes AMC, Cinemax, Disney, Fox, and Viacom.
Dunhams will now be the only Big 5 sports chain.
While some are applauding the move, many are upset about the company’s use of the term “Big” in the name of its menu, which includes a slew of fast food and pizza chains.
“It’s not just a name; it’s an attitude,” tweeted CNN’s Jeff Zeleny.
“Big 5s name is synonymous with a high-end sports menu, and they’re taking away our customers’ right to know the identity of their restaurant,” tweeted Huffington Post’s Christina Hoff Sommers.
“Dunhams should be ashamed.
They are now a brand that has an entire menu of cheap-ass food that’s meant to appeal to the most discriminating customer.
The company should stop playing games,” tweeted the American Conservative’s Bill Clements.
Dunham’s said that it has received backlash from some customers.
The chain has also been forced to apologize for using the term Big 5 in the menu.