Fox Sports has revealed it is planning to launch a digital sports section and to hire talent from a wider range of talent groups, as it attempts to bolster its sportwrecks portfolio.
Key points:Fox Sports South has commissioned a study to identify key sports personalities to run the sectionIt is the first major sports marketing venture in the UK in recent yearsThe decision to expand to digital has come at a cost, however, as Fox Sports is currently under contract to a media company, which has an obligation to pay it what it is owed.
The study, commissioned by Fox Sports and conducted by Ipsos MORI, has identified key sports personality to run Fox SportsSouth, as well as a number of other areas, such as its digital presence.
A Fox Sports spokesperson said:”It’s great to have the ability to reach the sports fans we all love and are proud to represent and grow.
We are determined to continue to grow our digital footprint and are looking at the most exciting opportunities and opportunities that we can access.”
The spokesperson said the research was not a financial one, and that Fox Sports was in talks with a number other potential digital sports partners, and had not made any decisions yet.
Fox SportsSouth will focus on a variety of sport topics, including football, rugby league, rugby union, cricket, and ice hockey, as part of its “sports branding strategy”, with plans to launch in 2017.
“We have identified many great sports personalities that are in the mix to help us launch a sports section that will showcase our brands and provide our fans with great content,” the spokesperson said.
“This will be a great opportunity to recruit and develop some of the most talented sports personalities in the industry and we look forward to the opportunity.”
The company will also develop a new website and social media presence for Fox Sports.
“With the advent of digital, we believe the sports industry will continue to thrive and grow and we need to remain in touch with the fans and engage with them on a daily basis,” the Fox Sports spokesman said.
The decision comes at a time when Fox SportsUK, which oversees Fox Sports’s digital portfolio, has been under contract with a media firm.
FoxSportsUK declined to comment.