A bike company is using a massive network of social media platforms to get fans and followers to follow its athletes on Instagram and Twitter.
The company, The Team, is a New York City-based company that makes the iconic “Go Big” brand of high-end bicycle parts.
The goal, CEO Scott Drexler said, is to give fans an opportunity to interact with athletes and help them build trust with each other and the company.
The team’s athletes have been doing this for years, Drexlers said.
They use Instagram to post videos, write posts, and talk to fans.
It’s a direct link to fans’ personal lives.
“Our platform allows fans to interact directly with athletes, and that allows them to get to know each other better,” Drexl said.
“It makes the interaction feel a lot more personal.”
The Team has seen its popularity increase as the popularity of its sports gear has risen.
Last year, the company saw an increase of over 3 million followers on Instagram, and its Facebook page has more than 10 million followers.
The Team was one of the first companies to start using social media, and it continues to grow its social media presence, said Mark Thompson, a partner at social media consultancy McKinsey & Co.
The Team was founded by three business school graduates from New York State.
All three of them have since graduated.
The three were joined by their parents, Drona Smith, a business manager at The Team; Andrew Thompson, an executive vice president at The Group; and Robert Lopes, an engineering manager.
They all live in Brooklyn, New York.
The trio decided to start a company in 2016 after having some success building a sports apparel company.
They made the decision to do it together because they knew the athletes would appreciate the opportunity to be seen and heard, Droxler said.
“There are certain people who are more successful in sports and more connected than others,” Droxlers said, “but that doesn’t mean they have the ability to do what they want.”
The team launched in May of this year, and the Team is already growing.
Last month, the team sold its jersey rights to Nike for $400 million.
It now has more employees than the Nike Team, which has 10.
The team has already sold out every game of the 2016 Summer Olympics in Rio de Janeiro.
The first three days of the Rio Games were sold out, and more are expected this summer.
The athletes’ success has not come easy, Dax said.
He and his teammates were working at the company for less than two months before they were asked to step away.
Drexler, who also founded a company called Bicycles of the World, has been working for the Team since 2013.
He was the lead designer on the iconic Nike Speed X sports bike.
He said he was inspired to start the company after he saw a need for an affordable way for athletes to get around New York city.
Draxler said that he was interested in cycling because he felt it was a natural evolution of his passion for designing athletic apparel.
The design and engineering expertise is what attracted him to biking.
Doxler said his company had no idea it would grow into the company it is today.
He is looking forward to seeing how his company grows in the years to come, and he is proud of his accomplishments.
“We are going to be here for the long haul,” Dax added.
“This is what we do.”